The Dorito Effect – The Surprising New Truth About Food and Flavor

This is a great interview on Radio NZ’s ‘This way up’ on a fascinating and relevant topic.

Mark Schatzker is author of a book called The Dorito Effect: The Surprising New Truth About Food and Flavor

Schatzker argues that before the advent of process foods, rather like a GPS system, flavour was the way we navigated our way to the food we required to stay healthy.

Schatzker looks at how the flavour of our food has changed, and how the food industry uses artificial flavourings to make us eat more.

Listen to the interview here »