On the very same day that Oxfam released a report highlighting disturbing labour and environmental issues on Philippine banana plantations, Dole has agreed to discontinue use of its “Ethical Choice” label and withdraw its application to trademark the term. Executive Director of Oxfam New Zealand, Barry Coates, said, “We welcome this announcement. This is great […]
Check out this clever and informative page on the Fairtrade website looking at the issue of branding and labelling.
More than half the brands of manuka honey tested in a recent university experiment did not match the pollen count promised to shoppers on the label.
Source: www.fruitnet.com Company accused of seeking to “escape scrutiny and potential challenge” by trademarking own version of Fair Trade label A number of reports in New Zealand have claimed that fresh produce group Dole Asia Fresh Produce – recently sold by US multinational Dole Food Company to Japanese firm Itochu Corp – has lodged a […]
New research has shown that New Zealanders find food labels difficult to understand and lacking in key information.
