Keyword: Eco Labels

How do you know if a brand’s ethical claims are fair?

Fairtrade on branding ethics

Check out this clever and informative page on the Fairtrade website looking at the issue of branding and labelling.

UC Researcher: Too many eco-labels ‘green washing’ products

Pavel Castka UC profile

A Canterbury University researcher is slamming consumer goods companies for green-washing supermarket shelf items with a flood of eco-labels.