Keyword: Green washing

UC Researcher: Too many eco-labels ‘green washing’ products

Pavel Castka UC profile

A Canterbury University researcher is slamming consumer goods companies for green-washing supermarket shelf items with a flood of eco-labels.

‘Greenwashing’: Consumers beware

Woman in supermarket with shopping trollwy

“In the build-up to Fairfax Media and PwC’s Sustainable60 awards this month, Jenny Keown considers how not to get greenwashed by companies’ claims about their ‘sustainable’ products…” Read the article on Stuff.co.nz