Marketers and suppliers of fish oils in New Zealand are no doubt holding strategy meetings up and down the country after the results of a study were made public a few days ago.
Researchers at the University of Auckland’s Liggins Institute tested 36 different brands of fish oil capsules and found that just three contained the concentrations of omega-3 fatty acids listed on the label. This report in the New Zealand Herald is worth a read.
The negative results, which didn’t name specific companies, will have an impact on the public perception of natural health supplements which currently lack any compulsory regulation in NZ.
As can be seen from the comments in this Stuff article, there are understandably strong opinions and feelings being expressed in the wake of the study’s findings.
Fish oil supplements are not new to controversy. The comments posted at the end of this Treehugger article make as interesting reading as the article itself: 3 things you should know about fish oil supplements
We know the interwebs are awash with information and opinions of questionable value. This makes the publication of good research all the more important.
It will be interesting to see how this new research is received and whether or not the details eventually make it into the public arena.